Skip to main content

What’s Your Real Return?

As an investor, you probably track the return on your investments. But it’s likely that you look at the nominal return, which is the percentage increase or decrease in the value of an investment over a given period of time, usually expressed as an annual return. To estimate actual income or growth potential in order to target financial goals — for example, a certain level of retirement income — it’s also important to consider the real return, which includes the effects of taxes and inflation.



Let’s say you want to purchase a bank-issued certificate of deposit (CD), because you like the lower risk and fixed interest rate that a CD can offer. CD rates rose substantially with the Federal Reserve’s aggressive increases in the federal funds rate but began to decline with the Fed's first rate cut in September 2024. Just as an example, let's say you find a CD that offers 5% annual interest. That could be attractive. However, if you’re taxed at the 22% federal income tax rate, 1.1% will be gobbled up by federal income tax on the interest.

That still leaves an interest rate of 3.9%, but you should consider the purchasing power of the interest. After hitting 40-year highs in 2021 and 2022, inflation has slowed and was down to 2.5% as of August 2024 (see chart). But a 2.5% inflation rate would leave a real return of just 1.4%. And as the Fed lowers the benchmark federal funds rate in response to lower inflation, rates on CDs and other fixed-income investments are likely to decline, reducing the real return on future CD and fixed-income purchases.

This hypothetical example doesn’t represent the performance of any specific investment, but it illustrates the importance of understanding what you’re actually earning after taxes and inflation. In some cases, the lower risk offered by an investment may be appealing enough that you’re willing to accept a low real return. However, pursuing long-term goals such as retirement generally requires having some investments with the potential for higher returns, even if they carry a higher degree of risk.


Eroding Purchasing Power

Annual rate of inflation, based on change in the Consumer Price Index


Annual rate of inflation, based on CPI: 2015 = 0.7%, 2016 = 2.1%, 2017 = 2.1%, 2018 = 1.9%, 2019 = 2.3%, 2020 = 1.4%, 2021 = 7.0%, 2022 = 6.5%, 2023 = 3.4%, 2024 (through August) = 2.5%.

Source: U.S. Bureau of Labor Statistics, 2024


The FDIC insures CDs and bank savings accounts, which generally provide a fixed rate of return, up to $250,000 per depositor, per insured institution. All investments are subject to risk, including the possible loss of principal. When sold, investments may be worth more or less than the original cost.

This information is intended for use only by residents of (AL, CA, CO, DC, FL, GA, IL, MD, MI, MO, MT, NC, NJ, NY, PA, SC, TN, TX, VA, WV). Securities-related services may not be provided to individuals residing in any state not listed above. Please consult with the FA as s/he may not be registered in all states.

For parties residing outside of the U.S., this information is: (i) provided for informational purposes only, (ii) not and should not be construed in any manner as an offer to participate in any investment or to buy or sell any securities or related financial instruments, and (iii) not and should not be construed in any manner as a public offering of any financial services, securities or related financial instruments. Products and services listed may not be available, or may have restrictions, depending on client country of residence.

Investment products and services are offered through Wells Fargo Advisors Financial Network, LLC (WFAFN). Wells Fargo Advisors is the trade name used by Wells Fargo Clearing Services, LLC and WFAFN, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company. Any other referenced entity is a separate entity from WFAFN.

Insurance products are offered through nonbank insurance agency affiliates of Wells Fargo & Company and are underwritten by unaffiliated insurance companies.

A note about Social Media: Opinions, comments and actions taken on Social Media are those of the third party and do not necessarily reflect the views of the creator of this profile or of the firm. Social Media is intended for U.S. residents only and subject to the following terms: wellsfargoadvisors.com/social.

© 2022 Wells Fargo Clearing Services, LLC. All rights reserved.

FINRA’s BrokerCheck Obtain more information about our firm and its financial professionals

FINRA’s BrokerCheck Obtain more information about our firm and its financial professionalsX